6 AI tools for sales team to close more deals

Selling used to rely on persistence and personality. Now it's powered by timing, speed, and savvy use of data. And with two-thirds of sales pros using AI to understand buyer behavior and personalize outreach, the gap between AI-powered teams and everyone else is widening fast.

If your team still spends hours researching accounts, rehashing the same messages, or rebuilding sales decks from scratch, AI can take much of that work off their plate. Here we explore six tools that cover the full cycle, from prospecting and narrative building to deck creation, delivery, and follow-up.

What AI tools do for sales teams

AI sales tools handle the repetitive work that eats into selling time, such as prospecting, data entry, follow-up scheduling, and content creation. The best ones fall into a few categories: AI-powered CRMs that score leads and forecast pipelines, conversational intelligence platforms that analyze calls, prospecting tools that surface and enrich contact data, and content tools that personalize outreach and presentations.

What ties them together? Each one frees up reps to spend more time talking to buyers and less time on admin.

The six tools below cover the full sales cycle. You'll find options for finding the right accounts, building a compelling pitch, delivering it well, and following up at exactly the right moment.

Apollo for AI prospecting and account research

Apollo speeds up the research phase so you walk into every conversation with useful context. Instead of manually hunting for contacts and company details, Apollo uses AI to surface verified leads, analyze intent signals, and rank accounts based on buying triggers like job changes, tech stack updates, or recent funding rounds.

Prospecting often takes up a big chunk of a rep's week. Apollo cuts that pre-call prep from hours to minutes by pulling together a snapshot of each prospect (role, priorities, recent company news, etc.) before you even open your CRM.

How to put it to work: Let Apollo generate a prospect snapshot, then feed that context into your deck-building process. Your sales narrative starts out personalized instead of generic, which makes a real difference when you're competing for attention.

ChatGPT for drafting your narrative and messaging

A strong presentation depends on a clear story before it ever becomes a deck. ChatGPT helps you outline that story, rewrite value propositions, simplify technical concepts, and generate role-specific messaging — all without staring at a blank page.

You can also use it to flip features into buyer-focused outcomes. Instead of listing what your product does, ChatGPT helps you articulate why it matters to a specific audience. That shift, from "what we do" to "what you get", is often the difference between a forgettable pitch and one that lands.

How to put it to work: Ask ChatGPT to draft a simple problem → tension → solution arc. Then refine it with proof points, competitive context, and anecdotes. Feed in buyer snapshots from Apollo and request persona-specific slide outlines for your next sales deck.

Gong for AI-powered call insights

Gong grounds your pitch in what buyers actually say, not what you assume they care about. By analyzing call transcripts, Gong reveals which messages resonate, which objections come up again and again, and where deals tend to stall.

Conversational intelligence is the term for this category of tool. It records and transcribes sales calls, then uses AI to surface patterns across conversations. Teams that use it often tailor their presentations to proven patterns rather than gut instinct, which tends to improve win rates over time.

How to put it to work: Before building a deck for a new account, review Gong insights from similar deals. Pull recurring objections into a dedicated slide (something like "What we usually hear from teams like yours") and adjust your story arc to match the patterns you're seeing across calls.

Pitch AI for building and personalizing presentations

Once the story is clear, it's time to make it tangible. Pitch AI makes it fast to build personalized, on-brand sales decks your buyers actually want to read.

Instead of jumping between writing, design, and translation tools, you get dozens of intuitive actions in one place:

• Generate a first draft: Start from a prompt and get a structured deck in seconds
• Rewrite in your brand voice: Adjust tone, emphasis, or examples for each audience
• Turn text into visuals: Convert bullet points into tables, charts, or graphics
• Batch personalize: Use variables to automatically update specifics like roles and dates across slides
• Translate for global buyers: Localize your pitch without rebuilding from scratch

When your deck is ready, drop it into a digital sales room alongside a walkthrough video, supporting materials, and a personalized intro message. Share via a live link to track engagement and see which slides prospects spend time on.

How to put it to work: Feed Pitch your narrative outline from ChatGPT. Insert variables so every deck feels handcrafted without hours of manual editing. Use AI to adjust messaging for each persona, then share through a deal room to track what resonates.

Sign up for free to try Pitch AI and see how quickly you can move from outline to polished deck.

Outplay for AI-driven outreach and follow-up

Sales teams don't just need better copy. They also need to know when to follow up, which channel to use, and how to adjust their message once a prospect shows interest. Outplay focuses on intelligent outreach and adaptive, behavior-informed engagement.

Outplay's AI automates multi-channel sequences across email, LinkedIn, and calls. It suggests message variants based on performance and adjusts timing based on real engagement signals. So if a prospect opens your deck but doesn't reply, Outplay can trigger a follow-up timed to when they're most likely to respond.

How to put it to work: After sharing a Pitch deck or digital sales room, feed your Pitch engagement data into Outplay. Let its AI recommend next steps:

• A personalized email referencing a slide the prospect engaged with
• A LinkedIn message timed for maximum visibility
• A follow-up sequence tailored to a specific role or buying stage

CRM-native AI for automated follow-up

Modern CRMs don't just store deals. They actively guide sales teams on what to do next. AI-powered platforms like HubSpot and Salesforce surface buying signals, log interactions automatically, score leads based on intent, and connect with tools like Pitch and Outplay without friction.

CRM-native AI refers to artificial intelligence built directly into your customer relationship management system. It keeps your workflow connected so no follow-up slips through the cracks.

Capability	What it does for your team
Lead scoring	Prioritizes accounts based on intent signals
Auto-logging	Records activity and interactions without manual entry
Pipeline forecasting	Predicts revenue and identifies at-risk deals
Trigger-based follow-ups	Sends personalized outreach based on engagement

How to put it to work: Link your deck or deal room in the CRM, then use CRM AI and Pitch analytics to inform your next steps. Set up triggers to send personalized follow-ups based on slide activity, route high-engagement signals to reps in real time, and tag recurring pain points to inform future presentation updates.

How to build a streamlined AI-powered sales stack

The strongest teams aren't bolting AI onto the edges of their process. They're weaving it into how they research accounts, craft stories, build decks, and manage follow-ups — creating smoother, more relevant buyer experiences at every step.

Because most AI tools only tackle one task, they can easily create more fragmentation than clarity. Pitch solves part of that by pulling your sales story, design, and delivery into one place. It connects narrative, deck creation, and deal rooms while fitting nicely into your workflows with Apollo, Gong, ChatGPT, Outplay, and your CRM.

Want to learn more about how Pitch can support your sales process? Get in touch or take a product tour.