RevOps, sales ops, and enablement teams have a stake in everything. They’re the ones asked to build the workflows, maintain the systems, and make sure everyone else can use what’s been set up. Since they’re used to crafting with data and tooling, they can create game-changing integrated workflows faster than anyone else. The focus here is on enabling, educating, and orchestrating the GTM functions around them so the whole team operates from the same playbook, with the same information, at the same speed.