Workshop is an internal communications platform used by over 600 companies to connect with their employees through branded emails, SMS, and more. They hold their own presentations to the same standard as their product: polished, on brand, and built to land. But with decks running across weekly meetings, webinars, sales training, and company retreats, maintaining that level of quality was a challenge. They needed a system where the whole team could hit the bar without anyone becoming the bottleneck. That system is Pitch.

Devin Owens is the sole Communications Manager at Workshop, a company of over 100 people. She produces and coordinates presentations across everything from weekly all-hands meetings to external marketing webinars. “I’ve been working for over 20 years now,” she says, “and I’ve never worked at a place that cares this much about how things look and feel.”

Here’s how Pitch makes that standard sustainable.

A brand standard any team member can deliver

The quality-first culture starts at the top. Workshop’s CEO treats visual storytelling as a core part of how the company communicates, and that mindset has filtered down. The team actively asks whether their work is on brand, pushes for better slides, and cares about getting it right. Presentations at Workshop are never static or text-heavy. Video plays directly on the slides. Revenue charts are updated on a weekly basis. Microbrands for internal programs each have their own visual identity.

“We really ask, how is this going to land?” says Devin. “We want people to be proud of what they see and be inspired by it, not just informed.”

Before Pitch, Devin had tried the usual tools. They were either functional but flat or so open-ended that brand consistency fell apart the moment someone else touched the deck. Pitch hit the sweet spot. “It has all the features I need without being too boring — or too much,” she says.

That balance matters because Workshop doesn’t limit presentation creation to one person. Teams across the company build presentations for their own meetings, product updates, and training sessions. The templates, brand assets, and uploaded media inside their Pitch workspace set a visual bar that everyone can reach without design support.

“I’ve never worked at a place that cares this much about what things look like. It’s great.”

The system behind the slides

The real story isn’t that Workshop’s decks look good. It’s that they’ve built a production system in Pitch that makes good presentations the default.

Their workspace is organized into folders by function: customer success, sales, marketing, onboarding, retreats, product design, and more. Each folder holds the history of every deck created for that use case, so nothing starts from zero. When Devin needs a new presentation, she starts from the most recent version and drops in placeholders for the week ahead.

From there, slide assignments do the coordination. Contributors get a notification, open the deck, and add their content directly to the slides they own. Revenue and product teams often don’t even rebuild their slides; they just update the figures on dynamic charts carried over from the previous week.

“My favorite feature, and this saves so much time, is the ability to assign people to slides,” says Devin. It’s not the flashiest capability, but it’s the one that makes the whole system move. Contributors don’t have to search for their section or guess what’s expected. They open the presentation, find their name, and get to work.

Real-time collaboration ties it together. On the morning of their weekly all-hands, Devin can see cursors moving across the deck as colleagues make final edits. “It’s these unspoken things in our workflow that just allow us to flow and move at the pace we do,” she says. For a distributed team spanning the US and a growing hub in Dublin, that visibility replaces the back-and-forth that would otherwise eat up the morning.

“The ability to assign people to slides saves so much time.”

A workspace, not just a slide tool

Devin is clear that Pitch functions as a workspace for the company, not just a presentation builder. And the distinction matters.

In older tools, creating a deck meant working locally, downloading files, and managing versions: v1, v2, final, final-final... With Pitch, there’s just one live version. Devin shares a link in her weekly recap email. Then if something needs to be updated after it’s sent, she jumps directly into the deck without needing to re-export or chase down old links.

That same flexibility extends to how Workshop uses Pitch externally. The marketing team runs regular webinars with their dynamic presentations. When teams present at industry conferences, they export to PPTX wherever venues require it. Devin has also started exploring AI-assisted workflows and will soon be exploring Pitch’s ever-growing AI capabilities.

The multimedia capabilities matter here too. Workshop embeds video and other interactive content directly into slides for product demos, office updates, and event recaps. “Having full control over how multimedia is presented, whether you’re displaying it full-slide or keeping it small, is really nice,” Devin says.

A presentation process built to scale

The ultimate test of any production system is whether it survives without its architect. When she’s on holiday, she doesn’t need to worry as she’s confident the process will hold.

“I have full confidence this process works even without me,” she says. “Anybody can run it.” That’s not a throwaway claim. It’s the direct result of templates that set the visual standard, folders that organize the history, slide assignments that distribute the work, and a brand system that keeps everything consistent regardless of who’s building the deck.

For Devin, the advice to any team considering Pitch is straightforward: Start with one deck, do it well, and keep building. “We mastered things and then grew from there,” she says. “We figured out what landed with people, got that feedback, and then created the next thing.”

“I have full confidence this process works even without me. Anybody can run it.”

That’s what a presentation system looks like when it’s built to last. Instead of one person doing everything, it’s a workspace where the templates, structure, and collaboration tools raise the bar for everyone. Workshop didn’t just adopt Pitch as a slide tool. They built it into how the company communicates, at a standard that holds whether the audience is their own team or a thousand webinar attendees.

Want to know more about Pitch? Take a product tour, or feel free to reach out.