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The Gang Squad has begun keeping files on particular taggers to help build cases against them that could lead to felony charges if they're ever caught, Mosbacher says. In the past, he adds, minor acts of vandalism, treated individually, would go to municipal court, where the charges would likely be dropped. But when police keep a file, those minor acts can become a federal offense if they add up to $750 or more in property damage.
"We never used to make a big deal about graffiti crime," says Denise St. Omer, head of the Community Justice Unit at the Jackson County Prosecutor's office. "People didn't used to want to bother with the criminal process. They'd rather just clean it up and write it off as an operating expense, part of the cost of owning a business."
But those costs went up in July when the City Council passed an ordinance imposing fines on property owners who failed to clean up graffiti on their property within fifteen days. The ordinance also makes it a crime for retailers to sell aerosol paint to anyone under age eighteen and prohibits minors from possessing the paint without adult supervision. Councilwoman Deb Hermann, who sponsored the ordinance, says it represents a clear message aimed at "ending graffiti and raising the standard for property maintenance."
Now, there's a warrant out for Newa's arrest.
Bob Fessler, the general manager of Lamar Advertising, remembers that Newa hit his billboards in the spring of 2001. At the time, Lamar owned billboards at Fifth Street and Beardsley and at 25th Street and Troost. The Beardsley billboard was Newa-ized into a Tommy Hilfiger logo, with "Newa Hill" and "Jesus Was a Player Hater" written on it. The billboard on Troost became a logo for a fictitious fast-food joint called Newa's Chicken, "Where Bitch's [sic] Get Served."
Newa was never caught, and Fessler sold those billboards to Viacom Outdoor Advertising in August 2001. This past spring, Newa used three of Viacom's billboards as frames for his cereal series. The Smacks frog, Tony the Tiger and the Lucky Charms leprechaun earned Newa a felony charge each at Third Street and Beardsley, 718 McGee and 1812 Baltimore. The charges allege that Newa "knowingly damaged billboards" by painting them over and marking them "with sexual content, drug-related [messages] and terrorism and the name 'NEWA.'" The warrant cites damage amounting to more than $750. Tracy Holmes, the general manager of Viacom Outdoor Advertising, declined to comment.
"In these situations, more times than not, you never find who did it," Fessler says.
Newa is driving his Kia down the dark, Edward-Hopperlike alleys and side streets downtown, a Tootsie Pop clenched between his teeth, a Mountain Dew in the cup holder and a can of spray paint rolling around his backseat.